Template-Type: ReDIF-Article 1.0 Author-Name: А. Nakonechna Author-Workplace-Name: Vasyl' Stus Donetsk National University – Ukraine Author-Name: А. Laktionova Author-Workplace-Name: Vasyl' Stus Donetsk National University – Ukraine Title: FINANCIAL ARCHITECTURE ADAPTATION OF ENTERPRISES: QUANTITATIVE DOMINANTS IN THE CYCLICAL ECONOMIC DEVELOPMENT Abstract: The article presents a study on the properties of adaptation of business financial architecture in a cyclical development of the economy. The importance of the ability to regulate both individual components and the architecture as a whole in accordance with the stages of the business cycle in terms of reducing business and financial constraints and reducing capital costs is emphasized. The adaptation of financial architecture of large metallurgical companies for the period of business cycle in Ukraine is considered. The speed of the dynamic adjustment of architecture based on key industrial enterprises in Ukraine, as well as the acceleration for models of adaptive changes are estimated. Classification-JEL: G3 Keywords: financial architecture, adaptation, capital structure, speed of adjustment Journal: Economic Archive Pages: 3-18 Issue: 3 Year 2017 File-URL: http://hdl.handle.net/10610/3369 Handle: RePEC:dat:earchi:y:2017:i:3:p:3-18 Template-Type: ReDIF-Article 1.0 Author-Name: Teofana Dimitrova Author-Workplace-Name: Plovdiv University Paisii Hilendarski Title: EVALUATING THE STRATEGIC POSITION OF AN ORGANISATION THROUGH SPACE ANALYSIS Abstract: The ability to adequately determine the position of an organisation in its external environment, i.e. in terms of other entities in the sector, is essential for strategic decision making. It helps entities integrate their resources and activities and determines the success and sustainability of the business. This paper deals with SPACE analysis, a tool for analysing the strategic position of companies and evaluating their activity, which is less familiar in marketing management theory and practice. The paper focuses on some of the advantages of the method and systematizes some of the SPACE factors which are most frequently employed to evaluate the strategic position of entities by reviewing Russian and English sources. The method is applied to evaluate the strategic position of an industrial enterprise in the sector of ‘Wine production from fresh grapes’. Classification-JEL: M31; L22 Keywords: мarketing management, SPACE analysis, wine industry Journal: Economic Archive Pages: 19-32 Issue: 3 Year 2017 File-URL: http://hdl.handle.net/10610/3370 Handle: RePEC:dat:earchi:y:2017:i:3:p:19-32 Template-Type: ReDIF-Article 1.0 Author-Name: Velin Stanev Author-Workplace-Name: Plovdiv University ‘Paisii Hilendarski’ Title: HISTORICAL PERIODIZATION OF ADVERTISING – PROBLEMS AND INTENTIONS Abstract: The article focuses on certain discrepancies in the historical periodization of advertising artefacts and practices, found out when studying the development of advertising in literary sources intended for educational purposes, as well as on the problematic semantics of some of the terms used. Classification-JEL: M37; M31 Keywords: advertising, marketing, hyper-consumption, periodization of advertising Journal: Economic Archive Pages: 33-45 Issue: 3 Year 2017 File-URL: http://hdl.handle.net/10610/3371 Handle: RePEC:dat:earchi:y:2017:i:3:p:33-45 Template-Type: ReDIF-Article 1.0 Author-Name: Denitsa Zagorcheva Author-Workplace-Name: Konstantin Preslavsky” University of Shumen, Author-Name: Yordanka Velcheva Author-Workplace-Name: Angel Kanchev” University of Ruse Title: BUDGET DECENTRALISATION AS A FACTOR FOR THE SIMULTANEOUS DEVELOPMENT OF MUNICIPALITIES AND THE INDUSTRIAL BUSINESS Abstract: The article presents the results of a study on budget decentralisation and its effects on the development of municipalities and the industrial business. The objective is to reveal the relationship and interdependence between municipalities’ own-source revenues, which are characteristic of their financial and investment policies, and the extent to which industries are developed on their territories. The development of the industrial business is not directly affected, however, by the investment policy of the municipalities. Nevertheless, it contributes greatly to the increase of their own-source revenues. Classification-JEL: H72; H61; H54 Keywords: budget decentralization, financial decentralization, fiscal decentralization, budget process, investment policy Journal: Economic Archive Pages: 46-59 Issue: 3 Year 2017 File-URL: http://hdl.handle.net/10610/3372 Handle: RePEC:dat:earchi:y:2017:i:3:p:46-59 Template-Type: ReDIF-Article 1.0 Author-Name: Desislava Petrovska Author-Workplace-Name: CIBANK JSC Title: STRATEGIC RISK MANAGEMENT Abstract: The strategic management of commercial companies in times of crisis places a strong emphasis on the management and control of the risk. There is no business activity in the world that is not associated with various types of risk. In a highly competitive and turbulent environment, the clear linking of the business strategy of the firm and its risk management makes it possible to identify and manage the risk of the surrounding environment and the on-going movements within it. Strategic risk management creates a protection value that ensures a sustainable internal environment. This is a continuous process that is embedded in the strategy. Classification-JEL: G21; G30 Keywords: Strategic risk management, risk levels, financing Journal: Economic Archive Pages: 60-76 Issue: 3 Year 2017 File-URL: http://hdl.handle.net/10610/3373 Handle: RePEC:dat:earchi:y:2017:i:3:p:60-76