Template-Type: ReDIF-Article 1.0 Author-Name: Dancheva, Ralitsa Author-Email: r.dancheva@uni-svishtov.bg Author-Workplace-Name: D. A. Tsenov Academy of Economics Title: RISK AS PART OF THE ACCOUNTING PROFESSION Abstract: This study characterises accounting occupational risk by examining its sources. It describes the effects and seeks opportunities to minimise them. Risk is an integral part of the accounting profession. It has been quite exhaustively discussed in literature, but in terms of accounting it has not been studied enough – it has not been given enough attention, which makes the topic relevant and significant.Emphasis is placed on the fact that the activities of an accountant must be in accordance with legislation, while accounting for the specificities of the entity. Whence it follows that they are not only responsible for keeping accounts in accordance with regulatory requirements, but also for the decisions made and the accompanying risk. Keywords: accounting, accountant, accounting risk, risk, professional risk Journal: Business Management Pages: 7 Issue: 3 Year: 2013 File-URL: http://hdl.handle.net/10610/1529 Handle: RePEc:dat:bmngmt:y:2013:i:3:p:7 Template-Type: ReDIF-Article 1.0 Author-Name: Burachenko, Andrey Title: MEDIUM-TERM PLANNING AND BUDGETING AT A LOCAL LEVEL Abstract: This article discusses the theoretical and practical aspects of medium-term planning and budgeting at local level in contemporary Ukraine. The author emphasises that the completion of functions by local authority bodies in Ukraine require the realisation of effective measures and actions guaranteed by corresponding budgetary programmes. One significant aspect of the problem is the effectiveness of monitoring the completion of local budget programmes. The article contains particular proposals regarding the budgetary reform carried out in Ukraine – the introduction of medium-term budget planning at both state and local level Keywords: budget planning, budgeting, budget process, budget programmes, monitoring Journal: Business Management Pages: 9 Issue: 3 Year: 2014 File-URL: http://hdl.handle.net/10610/1530 Handle: RePEc:dat:bmngmt:y:2014:i:3:p:9 Template-Type: ReDIF-Article 1.0 Author-Name: Nikolova, Marina Author-Email: m.nikolova@uni-svishtov.bg Author-Workplace-Name: D. A. Tsenov Academy of Economics Title: THE NEED TO EVALUATE ECOSYSTEM BENEFITS Abstract: To preserve our environment means to preserve the soil, the water, and the natural resources, i.e. life on our planet. And indeed, unspoilt nature is not only a prerequisite, but also valuable capital for doing business successfully, i.e. developing eco-tourism, organic farming, sustainable forestry, etc. On the one hand, managerial decisions which employ environmentally friendly production methods in our country make it possible to manage eco-systems (and bio-diversity in general). On the other hand, eco-systems provide a wide range of useful services and thus improve the quality of our life and create favourable conditions for the long-term well-being of people. The value of eco-systems will increasingly continue to grow in the future, mainly due to the loss of eco-systems. Therefore, the need to evaluate the services provided by eco-systems is becoming more obvious. Conscientious management of natural capital and services provided by eco-systems lead to increased social and economic sustainability not only at a regional and national level, but on a European and global scale as well. Keywords: eco-systems, eco-system services, eco-systems management, valuation, approaches Journal: Business Management Pages: 9 Issue: 2 Year: 2015 File-URL: http://hdl.handle.net/10610/1415 Handle: RePEc:dat:bmngmt:y:2015:i:2:p:9 Template-Type: ReDIF-Article 1.0 Author-Name: Gorcheva, Tanya Author-Email: t.gorcheva@uni-svishtov.bg Author-Workplace-Name: D. A. Tsenov Academy of Economics Title: BULGARIAN TOURISM – BETWEEN CLASSICAL AND POPULAR GENRES Abstract: The nature of developing tourism as a business depends largely on the objectives pursued and on the demand of the tourists it attracts as customers. To determine the nature of the modern tourist business in Bulgaria, this article focuses on the quality and characteristics of its realisation as an industry. The aim is to determine whether best examples or negative practice prevails in the tourism business in this country. The presented formulation implies a comparative analysis of tourism in Austria and Bulgaria, based on criteria that reveal its core characteristics from the perspective of market competition and the principles of sustainable development.Parallels are sought between the impact of economic reforms in Bulgaria in the period of transition and the present tourism business in the country. Keywords: tourism business, market competition, sustainable development, market reforms Journal: Business Management Pages: 7 Issue: 2 Year: 2013 File-URL: http://hdl.handle.net/10610/1475 Handle: RePEc:dat:bmngmt:y:2013:i:2:p:7 Template-Type: ReDIF-Article 1.0 Author-Name: Leonov, Dmytro Author-Name: Stetsenko, Bogdan Title: THE EFFECT OF ASYMMETRIC INFORMATION ON THE ACTIVITIES OF NON-STATE PENSION FUNDS IN UKRAINE Abstract: This paper considers the impact of information asymmetry on the activities of non-government pension funds in Ukraine. Based on the established model of non-governmental pensions in Ukraine, it looks at peculiarities in the formation of information flows in the operation of non-government pension funds (NPF). It has been determined that information asymmetry has the most significant effect on the activities of Ukrainian NPF at two levels: first, in the context of access to information for current and potential members of non-governmental pension provision; secondly, due to the low transparency of the corporate sector, which reduces the possibility of the efficient investment of pension assets. It has also been established that overcoming information asymmetries in the market of non-government pensions is possible only if government regulatory efforts are synchronised and effective financial communication at the level of the NPF is implemented for issuers of securities and other market participants. Keywords: pension funds, information, information asymmetry, pension assets, investment Journal: Business Management Pages: 8 Issue: 3 Year: 2014 File-URL: http://hdl.handle.net/10610/1527 Handle: RePEc:dat:bmngmt:y:2014:i:3:p:8 Template-Type: ReDIF-Article 1.0 Author-Name: Filipova, Nadezhda Title: FACTORS FOR SUCCESS OF THE “BUSINESS PROCESS AS A SERVICE” MODEL Abstract: The “Business Process as a Service” model integrates the achievements of the business process management/modelling concepts and cloud computing. It aims at rapid development of automated business processes on the basis of cloud services. The article is an attempt to refine the scope of the model by systematizing its logical and technological aspects. The advantages of the “Business Process as a Service” model, as well as some problematic aspects of its implementation are defined. Finally, factors for its successful implementation are identified. Keywords: Business Process as a Service, business process management, cloud services Journal: Business Management Pages: 4 Issue: 4 Year: 2015 File-URL: http://hdl.handle.net/10610/1898 Handle: RePEc:dat:bmngmt:y:2015:i:4:p:4 Template-Type: ReDIF-Article 1.0 Author-Name: Erusalimov, Rumen Author-Email: r.erusalimov@uni-svishtov.bg Author-Workplace-Name: D. A. Tsenov Academy of Economics Author-Name: Ilieva, Tanya Author-Email: t.ilieva@uni-svishtov.bg Author-Workplace-Name: D. A. Tsenov Academy of Economics Title: SUPPLEMENTARY PENSION INSURANCE – INDIVIDUAL OR COLLECTIVE ALLOCATION OF THE PENSION FUND Abstract: Three financial coverage systems are known and applied in the theory and practice of pension insurance: cost coverage, capital coverage and premium coverage. These systems show how operating pension costs will be allocated over time as well as among those insured. The common thing between them is that they are based on a large aggregate insurance and on the principle of mutual assistance and solidarity between the participants. In the cost coverage system and the capital coverage system solidarity encompasses all age generations while in the premium coverage system the principle of mutual assistance is spread over a particular age generation.Some of the regulations in the Social Security Code make it impossible to apply the financial systems already mentioned in supplementary pension insurance. This strongly impedes actuary calculations and the effective allocation of the accrued pension funds.The results obtained from the numerical example calculated in this article clearly show that it is necessary to reconsider certain passages in the Social Security Code and consequently to proceed from an individual to a collective allocation of supplementary pension insurance funds. Keywords: pension insurance, financial coverage system, pension fund Journal: Business Management Pages: 8 Issue: 2 Year: 2013 File-URL: http://hdl.handle.net/10610/1480 Handle: RePEc:dat:bmngmt:y:2013:i:2:p:8 Template-Type: ReDIF-Article 1.0 Author-Name: Goranova, Penka Author-Email: p.goranova@uni-svishtov.bg Author-Workplace-Name: D. A. Tsenov Academy of Economics Title: CUSTOMER RELATIONSHIP MANAGEMENT – A STRATEGY FOR COMPANIES TO ESTABLISH A COMPETITIVE ADVANTAGE Abstract: Customer relationship marketing is complemented by the strategic vision of business development – customer management - which includes the following: customer analysis, customer contributions, life cycle, etc. The two visions - CRM and customer management - are essential for the development and higher competitiveness of companies. These processes tend to accelerate and intensify. They result from imposing a new consumer culture, which encompasses customers from both developed and developing markets who possess a creative approach to thinking, dynamics as a style of behaviour, and “global” citizenship as a social characteristic. Marketing specialists must have a unique ability to engage with the modern customer and must be able to give their companies direction and focus in order to achieve effective results that will ensure their image and success. Keywords: models, customers, consumers, CRM, management Journal: Business Management Pages: 10 Issue: 4 Year: 2013 File-URL: http://hdl.handle.net/10610/1579 Handle: RePEc:dat:bmngmt:y:2013:i:4:p:10 Template-Type: ReDIF-Article 1.0 Author-Name: Zaharieva, Galina Author-Email: g.zaharieva@uni-svishtov.bg Author-Workplace-Name: D. A. Tsenov Academy of Economics Title: THE EVOLVING CONCEPT OF REGULATION AND BUSINESS Abstract: Regulation is an integral part of present day economic system management at national, regional, and global levels. However, its role is strongly influenced by a number of processes taking place worldwide such as integration, internationalization, regionalization and globalization. The aim of this study is to identify major trends in the regulation of economic activity, taking into account its dimensions – political, procedural, structural, social, and economic. The article examines the nature and types of regulations, the retrospective aspect of the regulatory function of the state as well as new aspects of regulation by applying approaches to the systematization and theoretical enrichment of the concept of regulation Keywords: state regulation, regulations, self-regulation Journal: Business Management Pages: 7 Issue: 1 Year: 2014 File-URL: http://hdl.handle.net/10610/1433 Handle: RePEc:dat:bmngmt:y:2014:i:1:p:7 Template-Type: ReDIF-Article 1.0 Author-Name: Gerganov, Georgi Author-Workplace-Name: D. A. Tsenov Academy of Economics Title: ACCOUNTING AND TAXATION PROBLEMS OF AGRICULTURAL PRODUCE MEASUREMENT Abstract: The present article analyses the prescriptions of accounting standards #41 “Agriculture“ and #2 „Inventories“ for determination and measurement of agricultural produce and the role of the estimates for the formation of the financial result for the period. When those standards are used in the accounting practice some texts, regulating the transformation of the financial result for tax purposes, appear to be contradictory. A specific example given here illustrates the logical sequence of the tax treatment of the differences between the measurements of produce at initial recognition and at the end of the year. Keywords: accounting standards, agriculture, agricultural produce, financial results, taxation problems Journal: Business Management Pages: 7 Issue: 1 Year: 2013 File-URL: http://hdl.handle.net/10610/1416 Handle: RePEc:dat:bmngmt:y:2013:i:1:p:7 Template-Type: ReDIF-Article 1.0 Author-Name: Paneva, Anelia Author-Email: paneva@uni-svishtov.bg Author-Workplace-Name: D. A. Tsenov Academy of Economics Title: COMPETITIVE ENVIRONMENT OF THE GENERAL INSURANCE MARKET IN THE REPUBLIC OF BULGARIA Abstract: Insurance companies in Bulgaria develop their business in a market economy. Therefore, insurers are constantly striving to achieve competitive advantage. As a result of the competitive struggle between companies in the insurance market, an appropriate range of products is offered at the best possible conditions and consumer prices, and the quality and efficiency of the insurance protection is increased. The present article determines the shape and strength of competition in the general insurance market in Bulgaria for the period 2008-2012. It was found that only in mass contracting of insurances, the insurance companies operate in highly competitive environments. The market of less popular insurances is characterized by an oligopolistic structure. In the offering of some of them, there is even monopoly. Keywords: general insurance market, forms of competition, market concentration Journal: Business Management Pages: 10 Issue: 3 Year: 2014 File-URL: http://hdl.handle.net/10610/1531 Handle: RePEc:dat:bmngmt:y:2014:i:3:p:10 Template-Type: ReDIF-Article 1.0 Author-Name: Nikolova, Margarita Author-Email: m.i.nikolova@uni-svishtov.bg Author-Workplace-Name: D. A. Tsenov Academy of Economics Title: THE ISSUE OF THE NUMBER OF HOSPITALS AND THEIR CAPACITY AND EFFECTIVENESS IN BULGARIA Abstract: Over the last decade in Bulgaria medical institutions for health care have functioned in an unsustainable and unfavorable environment. This is particularly true for hospitals in towns or villages as some of them have gone bankrupt,while many of them have terminated their activities. As regards the number of hospitals per 100,000 people, Bulgaria is among the countries of the EU-27 with a relatively large number of hospitals – over 4.44 per 100,000 people. This is a third more than the average ratio of the EU-27 member states and 50% more than the new EU member states from Eastern Europe. This is why research into hospitals takes into account a problem which is very serious for Bulgaria, namely, the activities undertaken and their effectiveness. This article argues for the thesis that the government must stop the uncontrolled growth of medical institutions for health care and introduce a new system of funding according to which the patient must be treated in a complex way, not according to a clinical pathway, because costs do not meet the real expenses of the treatment of a patient with a particular diagnosis. Keywords: health care, hospitals, sustainability, effectiveness, capacity Journal: Business Management Pages: 8 Issue: 3 Year: 2013 File-URL: http://hdl.handle.net/10610/1535 Handle: RePEc:dat:bmngmt:y:2013:i:3:p:8 Template-Type: ReDIF-Article 1.0 Author-Name: Kirev, Lyuben Author-Workplace-Name: D. A. Tsenov Academy of Economics Title: TECHNOLOGICAL TRANSFER BY TRANSNATIONAL CORPORATIONS AND THE GLOBALIZATION OF KNOWLEDGE Abstract: The subject of study in this paper is the transfer of technology and the globalization of knowledge by transnational corporations through the export of foreign direct investment, international trade in knowledge-consuming goods and the buying and selling of licenses, patents and know-how. It is indicated that the transfer of technology worldwide through the sale of licenses and know-how and the export of knowledge-consuming output is the exclusive responsibility of transnational corporations that are also engaged in the import and export of foreign direct investment. Keywords: technological transfer, transnational corporations, foreign investments, international trade, know-how Journal: Business Management Pages: 8 Issue: 1 Year: 2013 File-URL: http://hdl.handle.net/10610/1417 Handle: RePEc:dat:bmngmt:y:2013:i:1:p:8 Template-Type: ReDIF-Article 1.0 Author-Name: Chipriyanova, Galina Author-Email: g.chipriyanova@uni-svishtov.bg Author-Workplace-Name: D. A. Tsenov Academy of Economics Title: APPLIED ASPECTS OF ACCOUNTING BUDGETING Abstract: Unlike Bulgarian accounting theory and practice, global accounting theory and practice treat budgeting and analysis as a whole. The situation in our country in recent years has introduced a new concept of business budgeting.Managers already need to have a plan for the operation of an entity in following and future reporting periods and to link corporate planning and the process of performance assessment. Accounting staff have felt a strong need to set budget indicators and to compare actual performance to these budget indicators. In this way, the concept of "accounting budgeting" has been gradually introduced in our country. It refers to the process of determining the quantity and value of sales, production, costs, investments in non-current tangible and intangible assets, current assets and liabilities, cash receipts and payments and more. The end result, or the so-called product of the budgeting process, is presented on paper in the form of a document named "a budget" (a plan). Keywords: accounting budgeting, accounting staff, operating budgets, financial budgets Journal: Business Management Pages: 9 Issue: 2 Year: 2013 File-URL: http://hdl.handle.net/10610/1483 Handle: RePEc:dat:bmngmt:y:2013:i:2:p:9 Template-Type: ReDIF-Article 1.0 Author-Name: Vechev, Ventsislav Author-Email: v.vechev@uni-svishtov.bg Author-Workplace-Name: D. A. Tsenov Academy of Economics Title: POSSIBILITIES FOR IMPROVING THE ACCOUNTING OF CERTAIN FINANCIAL INCENTIVE SCHEMES FOR BANK STAFF Abstract: Regardless of the increasing role of technology, the main factor of each system are people with their qualities and experience. The fact that nowadays the majority of activities related to collecting, summarising and systematizing of information are carried out by information technologies does not diminish the role of individuals in terms of analysing the results, decision-making and developing an overall company strategy. To stimulate the creativity of their key employees, companies use different methods of financial incentives. The aim of conducting such policy, on one hand, is to increase employees’ motivation to work and at the same time to encourage their long-term involvement in and commitment to the future of the company. The object of study in this article is the accounting interpretation of some basic approaches (forms) to financial incentives of bank staff. Keywords: accounting, equity instruments, shares, current expenses, contingent assets Journal: Business Management Pages: 5 Issue: 3 Year: 2015 File-URL: http://hdl.handle.net/10610/1450 Handle: RePEc:dat:bmngmt:y:2015:i:3:p:5 Template-Type: ReDIF-Article 1.0 Author-Name: Pavlov, Tsvetan Author-Email: ts.pavlov@uni-svishtov.bg Author-Workplace-Name: D. A. Tsenov Academy of Economics Title: APPLICATION OF BEHAVIORAL FINANCE IN MODELING BULGARIAN EQUITY RISK PREMIUM Abstract: The paper seeks a plausible explanation of the magnitude of equity risk premium, by modeling leading behavioral concepts in the conditions of Bulgarian capital market. Firstly, the fair equity risk premium is derived by basic neoclassical consumption-based model. Subsequently, the conducted comparison between fair and empirical risk premium indicates that the demanded compensation by investors for owning Bulgarian stocks cannot be rationally explained, i.e. there is an equity risk premium puzzle on BSE. On this basis, we have applied a behavioral model based on two well-known characteristics of human behavior in conditions of risk and uncertainty – loss aversion and narrow framing. Set at reasonable levels of risk and loss aversion, the model has managed to generate risk-free rate and market returns close to empirical levels. Keywords: behavioral finance, equity risk premium puzzle, market efficiency, capital markets, required return Journal: Business Management Pages: 10 Issue: 2 Year: 2015 File-URL: http://hdl.handle.net/10610/1419 Handle: RePEc:dat:bmngmt:y:2015:i:2:p:10 Template-Type: ReDIF-Article 1.0 Author-Name: Varbanov, Rumen Author-Workplace-Name: D. A. Tsenov Academy of Economics Title: AN APPROACH TO USING ENTERPRISE 2.0 BY COMPANIES Abstract: In this article, the author has shared his views on how Enterprise 2.0 is used for solving 4 groups of problems in the company: Marketing in Web 2.0 and working with customers of the company; The relationships with business partners; Personnel management; Managing the knowledge in the company. The author also offers an approach to developing a strategy for implementing Enterprise 2.0 for the needs of the company where the actions are theoretically divided into six phases:analysis of the business processes in the company, research and analysis of the condition of the information systems and technologies, defining the main objectives and activities on developing ICT, delineating the possible means of applying social networks in business processes, developing projects for a corporate social network and realizing the new IT strategy for a social corporate network. Keywords: Web 2.0, Enterprise 2.0, consumer-generated content, social media marketing, Intranet 2.0 Journal: Business Management Pages: 9 Issue: 1 Year: 2013 File-URL: http://hdl.handle.net/10610/1420 Handle: RePEc:dat:bmngmt:y:2013:i:1:p:9 Template-Type: ReDIF-Article 1.0 Author-Name: Nikolova, Svetlana Title: RESEARCH ON THE CORRELATION BETWEEN INNOVATIVE ACTIVITIES AND COMPETITIVENESS IN BULGARIAN COMPANIES Abstract: This article throws light on the theoretical and practical aspects of the existing bilateral correlation between innovative activity, innovative activities and company competitiveness. In the course of this analysis it is emphasised that, on the one hand, the level of company competitiveness in organisations which determines the intensity of innovative activities is the result of the state of the competitive environment.On the other hand, the innovative activities of companies which determines the degree of their company competitiveness is also the result of the state of this external competitive environment. This means that a bilateral correlation exists between the innovative activities of organisations and their company competitiveness, and it is dependent on the state of the external competitive environment (i.e. it is the uniting link in this correlation). Keywords: innovative activity, innovation activeness, company competitiveness, organization, correlation Journal: Business Management Pages: 9 Issue: 3 Year: 2013 File-URL: http://hdl.handle.net/10610/1539 Handle: RePEc:dat:bmngmt:y:2013:i:3:p:9 Template-Type: ReDIF-Article 1.0 Author-Name: Dekov, Veselin Title: PRACTICAL AND APPLIED ASPECTS OF OFF-BALANCE SHEET REPORTING OF SPENDING COMMITMENTS IN BUDGET ORGANIZATIONS Abstract: This article attempts to present the accounting aspect of spending commitments either signed for or immediately fulfilled by budget organizations. These are analysed in the context of changes in the normative base at the beginning of 2014. The author places emphasis on the practical and applied aspects of reporting mechanisms implemented by budget organizations, while at the same time presenting several general cases in the practice. Keywords: budget, commitments, reporting, budget funds, expenses Journal: Business Management Pages: 10 Issue: 1 Year: 2015 File-URL: http://hdl.handle.net/10610/1399 Handle: RePEc:dat:bmngmt:y:2015:i:1:p:10 Template-Type: ReDIF-Article 1.0 Author-Name: Yankov, Nikola Author-Email: nyankov@uni-svishtov.bg Author-Workplace-Name: D. A. Tsenov Academy of Economics Title: A HOLISTIC APPROACH TO REGIONAL BUSINESS DEVELOPMENT Abstract: The article is outlining the problems and the need for alternative (also called diagonal) approach in the development process of the regions and in particular оn their business spheres. In this regard the first part clarifies the object of study - the region and its business sphere. The next part is looking for an answer to the questions: how the regions can be transformed into business networks and how to become pillars of their overall (holistic) development; how in the process of their modernization to be used the achievements of megatehnologic revolution of the XXI century? Afterwards certain models for organizing initiatives for regional /local business changes are presented. Keywords: business networks in regions/settlements, vision, ViStratPlan, holistic approach, national business sphere, omni-technological revolution Journal: Business Management Pages: 2 Issue: 4 Year: 2016 File-URL: http://hdl.handle.net/10610/3148 Handle: RePEc:dat:bmngmt:y:2016:i:4:p:2 Template-Type: ReDIF-Article 1.0 Author-Name: Varamezov, Lyubcho Author-Email: l.varamezov@uni-svishtov.bg Author-Workplace-Name: D. A. Tsenov Academy of Economics Title: A METHODOLOGY FOR DEVELOPING AND MAKING A DECISION TO OUTSOURCE Abstract: Nowadays organisations are realizing, more and more, the strategic character of the decision “to outsource or not” and its impact on their whole strategy for their future capacity to compete successfully. The decision “to outsource or not” is not an ordinary business decision by which decision-makers only compare the costs of an individual carrying out a particular process to the costs of contracting the process to an external company. Crafting such a decision is a long and complicated process. It must be done in a structured and rational way and include not only price, but also other factors, and it must not be influenced by outsourcing trends. This article examines the complete process of developing and making a decision to outsource, which includes the following successive steps: forming a team which is going to make the decision to outsource, and which, if the decision is positive, will manage the whole outsourcing process; defining the objectives which are going to be pursued by using outsourcing; describing and classifying the business processes of the organisation; identifying the major competences of the organisation; defining the business processes which can be forwarded for outsourcing, as well as those which must remain within and under the control of the organisation; analysing the assessment of the factors influencing the decision “to outsource or not,”; and making the final decision. Keywords: outsourcing, team, business process, major competences, outsourcing matrix Journal: Business Management Pages: 9 Issue: 4 Year: 2013 File-URL: http://hdl.handle.net/10610/1574 Handle: RePEc:dat:bmngmt:y:2013:i:4:p:9 Template-Type: ReDIF-Article 1.0 Author-Name: Varbanov, Rumen Author-Workplace-Name: D. A. Tsenov Academy of Economics Title: THE POTENTIAL OF SOCIAL MEDIA FOR THE BUSINESS OF COMPANIES Abstract: The popularity of social media is constantly growing. More than 84% of Internet users have accounts on social networks and spend between two and four hours per day on the Internet. Each user has 195 “friends” on average. Spending time in the social media is already activity number one in the Internet, exceeding the popularity of activities such as searching for information search and using e-mail. It is expected that Facebook will replace e-mails as the main means of communication. Recently the number of people, who use social networks not only to communicate but also to find information about various goods and services, is steadily increasing. Social networks is gaining increasing popularity as a powerful business tool. The business is taking its first steps in using social media platforms as an effective marketing channel. The first part of the article examines the main reasons, which determine the closer integration between the social media and business processes within companies. These reasons include the use of social tools by the majority of Internet users; the undoubted advantages that social media can provide for businessеs; the employees’ passion for social networks; and the need for a clearly developed marketing strategy for using social media. Special attention is paid to the latest data on the use of digital technology in Bulgaria and the reasons, which determine the serious lagging of our country compared to other EU countries in some of the most important aspects. In the second part, the author outlines the main areas in which social media can help the business: marketing; sales; customer service; PR campaigns; personnel recruitment; customer relationships management; brand promotion and increase of brand recognition; training and staff development. An attempt is made to highlight some of the manifestations of social tools in each of the above mentioned areas, based on specific examples. Keywords: BYOD, Social Intranet, Social Media Marketing, Social Media Strategy, Social Media Journal: Business Management Pages: 1 Issue: 3 Year: 2015 File-URL: http://hdl.handle.net/10610/1427 Handle: RePEc:dat:bmngmt:y:2015:i:3:p:1 Template-Type: ReDIF-Article 1.0 Author-Name: Banchev, Petar Author-Workplace-Name: D. A. Tsenov Academy of Economics Title: THE EVOLUTION OF THE MARKETING PARADIGM Abstract: The evolution of the marketing paradigm. Over the last decade, marketing has started to develop new content in its paradigm, based on rethinking existing marketing hypotheses for identifying, studying and solving the problems of economic life. Under the influence of revolutionary changes in business and of society in general, the interest of business in human values and public welfare has increasingly become a topical issue. The article reveals the logic of the evolution of the marketing paradigm of business from products and their sale (product-centric), through to the market represented by buyers (market-centric) to people, their values and spirit (human-centric). It discusses the main points of historical and logical developments in the conceptual aspects of the marketing paradigm. It also examines the new content of the modern marketing paradigm - oriented towards taking into account human values and spirit to enhance public welfare and safety. This article also presents new directions in the development of the marketing concept and of the marketing system. Thus the marketing approach to business management acquires new conceptual, problem and instrumental dimensions. Keywords: marketing, marketing paradigm, values-based marketing, cultural commitment marketing, spiritual marketing Journal: Business Management Pages: 6 Issue: 3 Year: 2013 File-URL: http://hdl.handle.net/10610/1525 Handle: RePEc:dat:bmngmt:y:2013:i:3:p:6 Template-Type: ReDIF-Article 1.0 Author-Name: Kochetkov, Alexander Title: TYPES OF HIERARCHICAL STRUCTURES AND MANAGEMENT EXPENDITURES FOR INNOVATIVE SYSTEMS IN ENTERPRISES Abstract: This article proposes a new approach to the classification of management structures and costs in the innovation system of an industrial plant. The need for the establishment of a new classification of the types of management structures has been argued based on an analysis of literature sources. With the differentiating of unexplored management structures, some of their most typical characteristics have been defined. A concept for management costs in industrial plants and possible methods for their reduction have been presented. Specific proposals have been indicated to reduce management costs which are presented in the following areas: improving the qualifications of employees; changing the specialisation of managers; changing the number of managers in the hierarchy; changing the optimal rate control; increasing the rate of exchange of information flows between performers and managers; rearranging the hierarchy; reducing workplace organisational costs. Keywords: innovation system, hierarchical structures, management costs, management structure, methods of reducing management costs Journal: Business Management Pages: 8 Issue: 2 Year: 2014 File-URL: http://hdl.handle.net/10610/1487 Handle: RePEc:dat:bmngmt:y:2014:i:2:p:8 Template-Type: ReDIF-Article 1.0 Author-Name: Varbanov, Roumen Author-Workplace-Name: D. A. Tsenov Academy of Economics Title: APPLICATIONS OF THE BYOD CONCEPTION – BENEFITS, RISKS AND APPROACHES Abstract: Mobile devices have dramatically changed perceptions regarding the work of employees and the dimensions of modern business. The popularity of the concept of BYOD (Bring Your Own Device) is due to one of the essential features of business from the past few years - the mobility of managers and employees. The possibility of their continued participation in work processes and the availability of alternative options for data access at any time, from any device and from any location is acquiring exclusive actuality. At the same time, a reasonable balance between convenience and security is required, based on a better understanding of the specifics of the BYOD environment and the effective protection of mobile devices in the corporate network. The article analyses the nature and main characteristics of BYOD, and the benefits and safety risks that arise the use of personal mobile devices to solve business problems. Also an approach is proposed based on the idea of 'BYOD in six steps' Keywords: BYOD (Bring Your Own Device), advantages of BYOD, risks of BYOD, consumerisation, attitudes toward the use of mobile devices in business Journal: Business Management Pages: 12 Issue: 2 Year: 2014 File-URL: http://hdl.handle.net/10610/1498 Handle: RePEc:dat:bmngmt:y:2014:i:2:p:12 Template-Type: ReDIF-Article 1.0 Author-Name: Dodov, Pavel Title: THE GLOBAL FINANCIAL CRISIS IN EUROPE: TRANSMISSION, EVOLUTION AND IMPACT ON THE BANKING SECTOR Abstract: The global financial crisis of 2007, in its nature and depth, is one of the most serious challenges to the contemporary economy in the last century after the Great Depression of 1929. The fact that seven years after the occurrence of the first interference the economy has not fully recovered, is evidence of its extraordinary strength and negative influence. All this suggests increased research interest in the analysis and evaluation of its occurrence, development and impact on different sectors of the economy. In this paper, the main transmission channels of financial problems in European economies and different stages of development of the crisis in the European Union are examined. Together with this, the measures taken by the European and national authorities and governments are analysed. Particular attention is paid to the impact of the global financial crisis on the European banking sector measured by a set of key indicators. Keywords: banking, bank crisis, EU Journal: Business Management Pages: 10 Issue: 4 Year: 2014 File-URL: http://hdl.handle.net/10610/1569 Handle: RePEc:dat:bmngmt:y:2014:i:4:p:10 Template-Type: ReDIF-Article 1.0 Author-Name: Atanasov, Atanas Author-Email: a.atanasov@uni-svishtov.bg Author-Workplace-Name: D. A. Tsenov Academy of Economics Title: CONTEMPORARY CONTENT AND RESTRICTIVE MOMENTS REGARDING DOCUMENTING IN ACCOUNTING Abstract: This article researches the contemporary content and restrictive moments regarding documenting in accounting. It analyses and delineates the specific aspects of accounting documentation. It also makes an attempt to highlight the specific characteristics of documenting in accounting, as emphasis is placed on its key role in the reporting process of a company. It also clarifies the leading theoretical and applied significance of documenting as an element of accounting methodology. Finally, a conclusion is drawn that, despite the constant dynamics and development of social and economic relations, the documenting of accounting transactions and processes is still a reliable source of information about the assets and the activities of a company. This determines the substantiated attempts towards its permanent improvement by building an information system for the accounting unit and is a prerequisite for the construction of an orderly and adequate accounting system for timely and complete encapsulatioin of the assets and the financial state of a company. Keywords: accounting, documents, documenting, accounting documents, document turnover Journal: Business Management Pages: 6 Issue: 3 Year: 2014 File-URL: http://hdl.handle.net/10610/1521 Handle: RePEc:dat:bmngmt:y:2014:i:3:p:6 Template-Type: ReDIF-Article 1.0 Author-Name: Kamenov, Kamen Author-Workplace-Name: D. A. Tsenov Academy of Economics Title: CO-ACTIVITY THROUGH THE PRISM OF SOCIAL ACTIVITY, BEHAVIOURAL INDEFINITENESS AND MANAGERIAL INSIGHT Abstract: This article looks at the relationship between success, the role of personal and professional quality and the group, on the one hand, and the significance of a co-activity environment on the other. The final result, which in practice is the achieved objective, is heavily dependent on the components of a co-activity system. Furthermore, even if a high grade is awarded for personal and professional qualities and efficient group activity, the end result might deviate from the expected result to a certain extent. The reasons for this are to be found in a co-activity environment. It is a source of social activity because it can provoke actors to act in a variety of ways. Depending on which of its components have been activated, there may be prerequisites for active or passive behavior. The article also discusses the types of behavior which create an atmosphere of indefiniteness and characterise social activity in relation to co-activity environment and as behavioural dependency over time. Keywords: co-activity environment, co-activity system, social activity, behaviour, indefiniteness Journal: Business Management Pages: 6 Issue: 4 Year: 2014 File-URL: http://hdl.handle.net/10610/1552 Handle: RePEc:dat:bmngmt:y:2014:i:4:p:6 Template-Type: ReDIF-Article 1.0 Author-Name: Gerganov, Georgi Author-Workplace-Name: D. A. Tsenov Academy of Economics Author-Name: Blazheva, Violeta Author-Email: v.blazheva@uni-svishtov.bg Author-Workplace-Name: D. A. Tsenov Academy of Economics Title: TAX PREFENRECES AS A FORM OF STATE SUPPORT FOR FARMERS Abstract: The vital importance of agricultural production and the interweaving of economic and biological processes determine the need of more state intervention in carrying out the agricultural policy in our country. This policy is implemented by government assistance, government subsidies and grants and tax relief (preferences). This article characterizes tax preferences as assistance for investments in tangible and intangible assets on farms involved in primary agricultural production. On this basis, the authors offer options for accounting entries in in case of reporting retention of corporate tax and analyse its impact on financial result. Keywords: government assistance, government subsidies, grants, agricultural sector, tax relief (preferences) Journal: Business Management Pages: 3 Issue: 3 Year: 2015 File-URL: http://hdl.handle.net/10610/1447 Handle: RePEc:dat:bmngmt:y:2015:i:3:p:3 Template-Type: ReDIF-Article 1.0 Author-Name: Shishmanov, Krasimir Author-Email: k.shishmanov@uni-svishtov.bg Author-Workplace-Name: D. A. Tsenov Academy of Economics Title: AN ANALYSIS OF THE POSSIBILITIES FOR THE DEVELOPMENT OF INFORMATION SYSTEMS IN COMPANIES AND ORGANISATIONS Abstract: The development of information systems requires a lot more than implementing a particular technology or finding an information solution. What are also necessary is a deep strategic approach and an analysis of the possibilities and objective difficulties. One important condition in this process is the fact that the development of an information system must comply with global standards and must allow flexible set-up and adaptation according to specific individual requirements. This is additionally complicated by the fact that, at the moment, the conditions for the function of companies in our country require the achievement of positive results, which is realised in the short term and with budget cuts which affect the information infrastructure. Keywords: information technologies, information systems, ERP, CRM, system integration Journal: Business Management Pages: 10 Issue: 2 Year: 2013 File-URL: http://hdl.handle.net/10610/1486 Handle: RePEc:dat:bmngmt:y:2013:i:2:p:10 Template-Type: ReDIF-Article 1.0 Author-Name: Yordanov, Plamen Author-Email: p.yordanov@uni-svishtov.bg Author-Workplace-Name: D. A. Tsenov Academy of Economics Title: AGE AS A DETERMINANT OF PENSIONS FOR INSURANCE PERIODS AND OLD AGE IN BULGARIA Abstract: Age is one of the qualifying conditions which entitle insured persons to receive cash benefits from insurances for old age. Nevertheless, at this stage, the practice of linking the amount of pensions to the age at which they are awarded is rather limited in pensions insurance practice. The objective of this research is to study the significance of age to the pension insurance systems of EU states and hence propose a mechanism which makes it possible to link the amount of pensions for insurance periods and age in Bulgaria to the average life expectancy after retirement. Keywords: pension insurance, old age insurance, age, pensions for insurance period and age, average life expectancy after retirement Journal: Business Management Pages: 7 Issue: 3 Year: 2014 File-URL: http://hdl.handle.net/10610/1524 Handle: RePEc:dat:bmngmt:y:2014:i:3:p:7 Template-Type: ReDIF-Article 1.0 Author-Name: Pavlov, Anton Title: FINANCIAL MANAGEMENT MODELS FOR CORPORATE INVENTORY Abstract: The article reviews contemporary concepts about corporate inventory planning and management from a systematic perspective. It elucidates the nature and the underlying principles of the technology of corporate inventory management. These are followed by a detailed description of deterministic and stochastic quantitative models which are most frequently applied in the sphere of financial theory and practice. The article finally arrives at the conclusion that deterministic models are easy to apply, yet their major disadvantage is that they could only be applied for one type of inventory. Stochastic models, on the other hand, are much more complex in nature, yet they could be applied to any type of corporate inventory, which renders them more flexible and applicable. Keywords: corporate finance, inventory management, financial management models for inventory Journal: Business Management Pages: 9 Issue: 3 Year: 2015 File-URL: http://hdl.handle.net/10610/1462 Handle: RePEc:dat:bmngmt:y:2015:i:3:p:9 Template-Type: ReDIF-Article 1.0 Author-Name: Bakardzieva, Milka Author-Workplace-Name: D. A. Tsenov Academy of Economics Title: THE POWER BETWEEN KNOWLEDGE AND CONFORMITY Abstract: This article is dedicated to the phenomenon of “power.” At the beginning, power is discussed in more general terms as the “purposeful impact on people” is emphasised. Then we move on to knowledge as the only source of highquality power in comparison to the other two “supreme” sources, namely force and wealth, as opportunities are sought for its inclusion in the real forms of power at an organisational level. The aim of the third section is to present attitudes regarding power and conformity towards those who have positions of power. Keywords: power, knowledge, conformity, the empowered, the unempowered Journal: Business Management Pages: 6 Issue: 2 Year: 2013 File-URL: http://hdl.handle.net/10610/1474 Handle: RePEc:dat:bmngmt:y:2013:i:2:p:6 Template-Type: ReDIF-Article 1.0 Author-Name: Radev, Radko Title: PRODUCT PLANNING IN SOFT DRINKS PRODUCTION COMPANIES IN BULGARIA Abstract: The choice of the subject matter for this article is based on the view that product policy has a key role. Given the specifics of the soft drinks sector it suggests a methodical framework for the process of product planning, which contributes to making reasoned management decisions on product policy. In addition, it presents some basic starting formulations that reveal the essence of product management and describes and groups the elements of product policy characteristics for the companies from the sector examined. Keywords: product planning, product policy, produc mix, product management, marketing mix Journal: Business Management Pages: 10 Issue: 1 Year: 2014 File-URL: http://hdl.handle.net/10610/1443 Handle: RePEc:dat:bmngmt:y:2014:i:1:p:10 Template-Type: ReDIF-Article 1.0 Author-Name: Stangacheva, Nelly Title: THE ECONOMIC IMPORTANCE OF THE INVESTMENT DECISION OF KOZLODUY NPP TO EXTEND THE SERVICE LIFE OF UNIT FIVE AND UNIT SIX Abstract: In the contemporary dynamically changing macroeconomic and legislative environment, the issue of the efficiency of the investment decision to extend the service life of unit five and unit six of the only enterprise in the Republic of Bulgaria which uses nuclear power in the technological process of generating electricity is of crucial importance. Considering the fact that the materialization of any investment is an essential prerequisite for accomplishing the major objective of a company while ensuring that sources of funding are rationally exploited, the behaviour of Kozloduy NPPP is undoubtedly defined in unison with the imperative regulations of Bulgarian legislation and the priorities of Europe 2020 Strategy which aim at achieving sustainable development by promoting a more resource-efficient, sustainable, and competitive economy. Keywords: nuclear power plant, investment decision, investment climate, SWOT analysis, Europe 2020 strategy Journal: Business Management Pages: 7 Issue: 3 Year: 2015 File-URL: http://hdl.handle.net/10610/1455 Handle: RePEc:dat:bmngmt:y:2015:i:3:p:7 Template-Type: ReDIF-Article 1.0 Author-Name: Traykov, Bogomil Author-Email: b.traykov@uni-svishtov.bg Author-Workplace-Name: D. A. Tsenov Academy of Economics Title: ENGINES FOR SEARCHING THE INTERNET Abstract: After a fifteen-year period of increasing interest on the part of the author in engines used for searching for information on the Internet, this article discusses the changes which have taken place throughout this period of their development. The aim of this article is to note the major features of the most popular search engines around at the moment. Using the data presented in the article, the author draws conclusions about the current state of affairs and at the same time delineates perspectives for the development of search engines in the next few years. A special section has been included for comment on the principal recommendations of specialists regarding the optimisation of Internet sites which directly influences their indexing by search engines. On the basis of this, the author delineates the trends which have characterised search engines during this relatively long period of their life cycle. Keywords: Internet, search engines, engines for searching for information, index of search engines, statistical data Journal: Business Management Pages: 10 Issue: 3 Year: 2013 File-URL: http://hdl.handle.net/10610/1543 Handle: RePEc:dat:bmngmt:y:2013:i:3:p:10 Template-Type: ReDIF-Article 1.0 Author-Name: Dimitrova, Teodora Author-Email: t.dimitrova@uni-svishtov.bg Author-Workplace-Name: D. A. Tsenov Academy of Economics Title: DIMENSIONS OF EXCISE POLICY IN BULGARIA Abstract: Excise duty, being a form of indirect tax revenue, is one of the significant fiscal policy tools of the state. In this context, issues related to the excise policy pursued in Bulgaria remain relevant and are of special interest to the EU, legislative and executive authorities, financial administration, taxpayers and consumers of excisable goods. The study analyses the national dimensions of excise policy, the harmonisation of Bulgarian excise duty taxation with that of the EU, the practice of excise duty taxation in EU member states and the specifics of Bulgarian practice in the field of excise duties. The aim is to point out similarities, principal differences and challenges as well as to make decisions regarding public sector efficiency. Keywords: excise duty, excise policy, harmonisation, revenue from excise duties, excisable goods Journal: Business Management Pages: 7 Issue: 4 Year: 2014 File-URL: http://hdl.handle.net/10610/1562 Handle: RePEc:dat:bmngmt:y:2014:i:4:p:7 Template-Type: ReDIF-Article 1.0 Author-Name: Chipriyanov, Mihayl Author-Email: m.chipriyanov@uni-svishtov.bg Author-Workplace-Name: D. A. Tsenov Academy of Economics Author-Name: Chipriyanova, Galina Author-Email: g.chipriyanova@uni-svishtov.bg Author-Workplace-Name: D. A. Tsenov Academy of Economics Title: BUSINESS CRISIS MANAGEMENT AND ITS IMPACT ON THE ACCOUNTING POLICY OF ENTERPRISES Abstract: Business crisis management is extremely important. Underestimating its importance may result in significant losses for owners, or even put an end to the operation of an enterprise. Hence, the unequivocal conclusion that the continuous evolution of knowledge regarding business crisis management is a major prerequisite and a factor encouraging more successful and more sustainable business development. It is a necessary condition for the survival and stabilization of enterprises, therefore enterprises need to design adequate accounting policies, i.e. a defensive accounting policy, within the context of legally regulated conditions regarding the organisation and methodology of accounting reporting for enterprises. Each enterprise undergoing a crisis or depression should define the contents of the separate elements of its defensive accounting policy so that the accounting tools employed, and the practical actions implemented, render this policy an efficient means for managing the economic activity of the enterprise. The aim of this paper is to outline the specific features of business crisis management and its impact on the accounting policy of enterprises. Keywords: enterprise, crisis, crisis management, accounting policy Journal: Business Management Pages: 8 Issue: 1 Year: 2014 File-URL: http://hdl.handle.net/10610/1435 Handle: RePEc:dat:bmngmt:y:2014:i:1:p:8 Template-Type: ReDIF-Article 1.0 Author-Name: Pochtovyuk, Andrey Title: IMPLEMENTATION OF THE INTERESTS OF ENTITIES INVOLVED IN THE SYSTEM OF HIGHER EDUCATION IN UKRAINE Abstract: This paper focuses on the relationship between the state,individuals, employers, and universities based on methods of quantification. The conclusion drawn is that higher education is the basis for socio-economic development and efficiency of the labour market, which could be used by governments in the formation of a policy regarding higher education through the vocational and qualification conformity indicator. Keywords: universities, individuals, employers, labour market, vocational and qualification conformity Journal: Business Management Pages: 8 Issue: 4 Year: 2013 File-URL: http://hdl.handle.net/10610/1567 Handle: RePEc:dat:bmngmt:y:2013:i:4:p:8 Template-Type: ReDIF-Article 1.0 Author-Name: Emilova, Irena Author-Email: i.emilova@uni-svishtov.bg Author-Workplace-Name: D. A. Tsenov Academy of Economics Title: EXPRESSIONS OF INTERPERSONAL RELATIONSHIPS IN THE ORGANISATION Abstract: In this paper, the term “interpersonal relationships” is defined as a scientific category. On the basis of particular literary sources, we view some expressions of interpersonal relationships. The research is based on the possibility of the selective application of Timothy Leary’s methodology. It presents concise characteristics of the: authoritative-leadership relationship; independent-dominating relationship; straightforward-aggressive relationship; distrustful-sceptic relationship; submissive-timid relationship; dependent-obedient relationship; cooperativeconventional and responsible-generous relationship Keywords: relationship, interpersonal relationship, Timothy Leary’s methodology Journal: Business Management Pages: 7 Issue: 2 Year: 2014 File-URL: http://hdl.handle.net/10610/1482 Handle: RePEc:dat:bmngmt:y:2014:i:2:p:7 Template-Type: ReDIF-Article 1.0 Author-Name: Slavyanska, Vyara Title: A SITUATIONAL APPROACH TO PROJECT TEAM MANAGEMENT – ITS NECESSITY AND RELATED PRACTICAL AND APPLIED ASPECTS Abstract: Nearly all research work on the personality traits and the management style of a project manager is universal in its nature and postulates conclusions and generalisations that are not adapted to the particular situation in which a project is being implemented. The aim of this paper is to suggest that project team management requires a situational approach that is consistent with the type of project executed. To this purpose, some key professional and personality traits of project managers are examined and several typologies are presented: 1) a typology of project managers – explorers, coordinators, drivers, and administrators; 2) team leadership models– hierarchical, team leader, team coordinator, shared leadership, and self-managed teams; 3) a typology of projects – 13 types of projects grouped in four categories. The paper also presents some options for choosing a project manager and a management model which are consistent with the specific nature of a project, including the stage of its life cycle. Keywords: team, project, management, typology Journal: Business Management Pages: 9 Issue: 4 Year: 2014 File-URL: http://hdl.handle.net/10610/1568 Handle: RePEc:dat:bmngmt:y:2014:i:4:p:9 Template-Type: ReDIF-Article 1.0 Author-Name: Koleva, Rositsa Author-Email: r.koleva@uni-svishtov.bg Author-Workplace-Name: D. A. Tsenov Academy of Economics Author-Name: Kasabova, Stela Author-Email: s.kasabova@uni-svishtov.bg Author-Workplace-Name: D. A. Tsenov Academy of Economics Title: A STUDY ON GUEST SATISFACTION WITH HOTEL SERVICES Abstract: Maintaining high competitiveness in tourism (in particular, in the hotel business) contributes both to the long-term development and the management of regions and to the sustainable and competitive development of regional tourist destinations. This article presents issues related to the competitiveness of tourism in Bulgaria through evaluating the hotel services offered to visiting tourists. The results obtained are based on a survey of four hotels (located on the Bulgarian Black Sea Coast) conducted in August 2012. The article consists of two parts: an analysis of the services offered in the hotels monitored (front desk service, an assessment of the rooms and the restaurant at the related hotel and grading nine types of services) and an evaluation of the satisfaction of the tourists interviewed regarding the services offered. The study specifies the quality characteristics of the services in the hotels surveyed and the importance of these services according to the perceptions of the tourists interviewed. On this basis, the degree of satisfaction of tourists regarding the services offered has been determined and guidelines have been given on how to improve the quality characteristics of these hotels. Keywords: tourism, competitiveness, services, satisfaction Journal: Business Management Pages: 9 Issue: 1 Year: 2014 File-URL: http://hdl.handle.net/10610/1439 Handle: RePEc:dat:bmngmt:y:2014:i:1:p:9 Template-Type: ReDIF-Article 1.0 Author-Name: Yankov, Nikola Author-Email: nyankov@uni-svishtov.bg Author-Workplace-Name: D. A. Tsenov Academy of Economics Title: A CREATIVE APPROACH TO CONCEPTUALIZING AND INTEGRATING TOURIST PRODUCTS/BRANDS Abstract: The scope of this paper is to approach creativity in conceptualization, designing and marketing of tourist products. Special attention is paid to the relation “Tourist potential of a region – tourist attractors – tourist products/brands – tourist products/brands marketing”. Consequently, we have presented certain models of a creative process, namely the tourist product’s superstructure, structure, infrastructure and infostructure. They are regarded as objects of creative ideas, insights and visual models of tourist products. Special attention is also paid to the integration of tourist products in so called integrats. The creative marketing process of original tourist products is also structured. Attention is also paid to possible approaches for integral usage of the Danube river tourist potential. Concrete tourist products/brands which could increase the attractiveness of the region are presented. One of them is the Bulgarian Danubian coast. Keywords: tourist products/brands, marketing, creative approach, Bulgarian Danubian coast, attractiveness Journal: Business Management Pages: 8 Issue: 4 Year: 2014 File-URL: http://hdl.handle.net/10610/1565 Handle: RePEc:dat:bmngmt:y:2014:i:4:p:8 Template-Type: ReDIF-Article 1.0 Author-Name: Draganov, Georgi Title: THE ROLE OF INSURANCE CULTURE IN THE DEVELOPMENT OF THE INSURANCE BUSINESS Abstract: This article discusses insurance culture as a factor in the development of the insurance business. The author assumes that the image of insurers is directly dependent on insurance culture. Special attention is paid to management and its role in raising the level of insurance culture. On the basis of practical experience, insurance culture is related to the specific aspects of an insurance service. It is assumed that in order for the level of insurance culture to be raised, a certain role is played by advertising. The author also gives proof not only of the necessity of raising the insurance culture of the employees of an insurance company, but also of the potential users of insurance products. Keywords: insurance company, insurance broker, insurance market, insurance service, insurance culture Journal: Business Management Pages: 12 Issue: 4 Year: 2013 File-URL: http://hdl.handle.net/10610/1584 Handle: RePEc:dat:bmngmt:y:2013:i:4:p:12 Template-Type: ReDIF-Article 1.0 Author-Name: Ivanova, Zoya Author-Email: z.ivanova@uni-svishtov.bg Author-Workplace-Name: D. A. Tsenov Academy of Economics Title: CHARACTERISTICS OF THE MARKET BEHAVIOUR OF BULGARIAN INDUSTRIAL ENTERPRISES Abstract: Due to the complex and dynamic situation in commodities markets, Bulgarian industrial enterprises need to apply more flexible and efficient approaches in order to adapt promptly to contemporary challenges. Industrial enterprises seek to demonstrate behaviour which will enable them to maintain and expand their market positions, respond adequately to changes in consumer demand and react to increasing competition. The aim of this article is to examine the market behaviour of Bulgarian industrial enterprises on the basis of theoretical and empirical research and to summarise some of the specific features of this market behaviour. Keywords: market behaviour, industrial enterprise, relationships with consumers, differentiation strategy, specialized markets Journal: Business Management Pages: 10 Issue: 2 Year: 2014 File-URL: http://hdl.handle.net/10610/1493 Handle: RePEc:dat:bmngmt:y:2014:i:2:p:10 Template-Type: ReDIF-Article 1.0 Author-Name: Alexandrov, Stanislav Author-Email: s.aleksandrov@uni-svishtov.bg Author-Workplace-Name: D. A. Tsenov Academy of Economics Title: UP-TO-DATE ISSUES RELATED TO APPLYING THE NEW ACCOUNTANCY ACT Abstract: The application of Directive 2013/34/EU of the European Parliament and of the Council on annual financial statements, consolidated financial statements, and related reports of certain types of undertakings 2 required the introduction of some changes in current accounting regulations in Bulgaria. This paper focuses on issues related to applying the new Accountancy Act and some of the contradictions which have arisen as a result. Keywords: accounting, Accountancy Act, categories of entities, applicable accounting standards, financial statements Journal: Business Management Pages: 2 Issue: 2 Year: 2016 File-URL: http://hdl.handle.net/10610/3094 Handle: RePEc:dat:bmngmt:y:2016:i:2:p:2 Template-Type: ReDIF-Article 1.0 Author-Name: Kopeva, Diana Author-Name: Shterev, Nikolai Author-Name: Blagoev, Dimitar Title: A BUSINESS MOTIVATIONAL PROFILE: COMPARING THE ATTITUDES OF THE BUSINESS, ADMINISTRATION AND YOUNG PEOPLE Abstract: The issies of motivational attitudes and the studies in this field have always been relevent with reference to the dynamics of the business environment and the fast changes in them within this context. For this reason, there are numerour previous theoretical, methodological and practical studies which do not bellitle the importance of any subsequent study. In connection with the above mentioned, the present survey studies and analyses the motivation of employees and managers of business structures and public administration. Its aim is to analyse and make a comparative analysis of the motivation of managers and employees working in business organizations and in the public administration and the attitudes of young people who study business towards their future professional realization. The study is structured in three parts which outline the theoretical and methodological foundations of motivation, the motivational profile and competences; present the results of the administered questionnaires; summarize the findings and draw conclusions. Keywords: business, administration, motivation, motivational profile, workforce Journal: Business Management Pages: 2 Issue: 4 Year: 2015 File-URL: http://hdl.handle.net/10610/1897 Handle: RePEc:dat:bmngmt:y:2015:i:4:p:2 Template-Type: ReDIF-Article 1.0 Author-Name: Bogdanova, Margarita Author-Email: m.bogdanova@uni-svishtov.bg Author-Workplace-Name: D. A. Tsenov Academy of Economics Author-Name: Parashkevova, Evelina Author-Email: e.parashkevova@uni-svishtov.bg Author-Workplace-Name: D. A. Tsenov Academy of Economics Title: INTEGRATION OF RESEARCH DOCUMENTS INTO THE PLANNING DOCUMENTS OF HIGHER SCHOOLS Abstract: The article presents a model for integrating the organizational strategy of higher schools and their research strategy. It also outlines the stages of developing such research strategies (RS) so that they are consistent with organizational strategies and structures. The model allows higher schools to perform effective organizational design by combining the possible approaches to strategy development in order to achieve integration between them. The article describes the degrees of maturity of processes referring to planning research at universities and defines the stages of developing RS to achieve their consistency with the general organizational strategy of universities on one hand and the other specific strategies, on the other. Keywords: integration, organizational strategy, higher schools, strategy for developing scientific research Journal: Business Management Pages: 1 Issue: 4 Year: 2015 File-URL: http://hdl.handle.net/10610/1896 Handle: RePEc:dat:bmngmt:y:2015:i:4:p:1 Template-Type: ReDIF-Article 1.0 Author-Name: Emilova, Petya Author-Email: p.emilova@uni-svishtov.bg Author-Workplace-Name: D. A. Tsenov Academy of Economics Title: E- LEARNING IN BUSINESS ORGANISATIONS – NEW CONCEPTS, TECHNOLOGIES AND MODELS Abstract: E-learning systems (EL) have established themselves as a key management instrument in business strategies for human resource management, for the improvement of the efficiency of processes for professional staff development and for the development of corporate knowledge. The aim of this article is to present some of the new concepts for EL – an ecosystem for EL, collaborative learning, lifelong learning, ubiquitous learning, EL as a method for knowledge creation and the generation of collective intelligence.Furthermore, it aims to outline the potential of the key information technologies – mobile technologies, Web 2.0 and cloud services - for the development of efficient strategies and models for EL usage, its transition into an efficient and effective business practice and its establishment as a leading, electronically implemented activity (e-activity). To achieve the objective of the research article the following methods have been used – logical methods such as analysis, synthesis and comparison, and theoretical research methods such as abstracting and summarizing. The main empirical method applied is that of modelling. Keywords: electronic learning, ecosystem for e-learning, colaborative learninlg, cloud services, Web 2.0. Journal: Business Management Pages: 4 Issue: 3 Year: 2016 File-URL: http://hdl.handle.net/10610/3121 Handle: RePEc:dat:bmngmt:y:2016:i:3:p:4 Template-Type: ReDIF-Article 1.0 Author-Name: Kirilov, Rosen Title: SOFTWARE SOLUTIONS FOR MANAGING PROJECTS CO-FINANCED UNDER THE EUROPEAN UNION’S OPERATIONAL PROGRAMMES Abstract: This article is dedicated to the problems of software solutions used for managing projects. A task like this one is full of many challenges because, on one hand, on the market there are many versions of software platforms developed for managing projects. On the other hand, the projects co-financed by the Operational Programmes of the European Union are very specific. These peculiarities are related mainly to the complexity of the documentation combined with the need of serious financial planning of the interim and final reports. Adhering to task schedules is a key moment in planning and returning of funds. The development of the research topic includes a description and an analysis of software solutions that are often used for managing projects. The article also provides a comparative analysis of project management software features based on a defined number of criteria and indicators. The findings of this analysis permit the formulation of recommendations for the development of new systems, which will allow users to manage the funds received under EU projects adequately, and according to schedules. Keywords: information technologies, project management software, comparative analysis Journal: Business Management Pages: 6 Issue: 3 Year: 2016 File-URL: http://hdl.handle.net/10610/3124 Handle: RePEc:dat:bmngmt:y:2016:i:3:p:6 Template-Type: ReDIF-Article 1.0 Author-Name: Yankov, Nikola Author-Email: nyankov@uni-svishtov.bg Author-Workplace-Name: D. A. Tsenov Academy of Economics Title: A HOLISTIC APPROACH TO REGIONAL BUSINESS DEVELOPMENT Abstract: The article is outlining the problems and the need for alternative (also called diagonal) approach in the development process of the regions and in particular оn their business spheres. In this regard the first part clarifies the object of study - the region and its business sphere. The next part is looking for an answer to the questions: how the regions can be transformed into business networks and how to become pillars of their overall (holistic) development; how in the process of their modernization to be used the achievements of megatehnologic revolution of the XXI century? Afterwards certain models for organizing initiatives for regional /local business changes are presented. Keywords: presented. Key words: business networks in regions/settlements, ViStratPlan, vision, holistic approach, national business sphere, omni-technological revolution Journal: Business Management Pages: 1 Issue: 4 Year: 2016 File-URL: http://hdl.handle.net/10610/3071 Handle: RePEc:dat:bmngmt:y:2016:i:4:p:1 Template-Type: ReDIF-Article 1.0 Author-Name: Panagoreț, Ioana Author-Name: Panagoreț, Dragoș Title: ROMANIA'S ENVIRONMENTAL POLICIES AND FINANCIAL INSTRUMENTS USED TO ACHIEVE THEM Abstract: In Romania, environmental protection appeared in 1990 as a selfcontained area of the national policy, when the Ministry of Environment was first established. Development strategies of the national environmental policy in the preaccession and post-accession period were shaped by the priorities of Romania's accession to the European Union and national needs, in conjunction with national priorities. The article states the principles and objectives of environmental policies in Romania as well as financial instruments and institutions involved in pursuing those policies. In Romania, the issues of environmental protection are imperative, particularly as a result of local pollution, produced mainly in the oil exploitation and mining industries, processing ores and oil, thermal power, chemical, woodworking and pulp, metallurgy, electrical industry and machine building industry, cement industry, transport, communal services and agriculture. Keywords: policies, environment, financial instruments, programmes, institutional stakeholders Journal: Business Management Pages: 12 Issue: 4 Year: 2016 File-URL: http://hdl.handle.net/10610/3073 Handle: RePEc:dat:bmngmt:y:2016:i:4:p:12 Template-Type: ReDIF-Article 1.0 Author-Name: Alexeyeva, Alla Title: ANALYTICAL PROCEDURES IN SALES FORCASTING BASED ON FACTORS OF INFLUENCE Abstract: The article discusses the analytical procedures that can be used by the auditor at the stage of obtaining information, such as the verification of the procedures in order to collect direct evidence of the errors, irregularities and false statements in financial reporting. The proposed methodology for the prediction of outcome indicators based on the "factors of influence” over the example of sales volume can be a simple and reliable tool in the arsenal of the auditor. Keywords: analytical procedures, auditor, information, influencing factors, sales volume Journal: Business Management Pages: 8 Issue: 1 Year: 2015 File-URL: http://hdl.handle.net/10610/1393 Handle: RePEc:dat:bmngmt:y:2015:i:1:p:8 Template-Type: ReDIF-Article 1.0 Author-Name: Goranova, Penka Author-Email: p.goranova@uni-svishtov.bg Author-Workplace-Name: D. A. Tsenov Academy of Economics Title: ANALYSIS OF METHODS FOR BRAND EQUITY VALUATION Abstract: The impact of brands has become more powerful than ever in the contemporary world and brand managers are aware that brand growth and expansion are essential for the increase of sales and the development of companies in general. Leading companies like Xerox and Coca-Cola report that brand is as important to their performance as factories, innovations and capital are, since powerful brands attract wealthy customers and investors. The concept of brand equity has been widely employed lately. It refers to the financial worth which adds to the physical properties of tangible assets and of products in particular. Brand equity is in essence the measurement of the value added. The objective of this paper is to present contemporary methods for valuating brand equity and to provide a comparative analysis of their employment. In-depth knowledge about global practices in brand equity valuation is of fundamental importance to designing a successful and efficient branding strategy. Keywords: brand, advertising, strategies, financial methods, marketing methods, combined methods Journal: Business Management Pages: 6 Issue: 2 Year: 2015 File-URL: http://hdl.handle.net/10610/1411 Handle: RePEc:dat:bmngmt:y:2015:i:2:p:6 Template-Type: ReDIF-Article 1.0 Author-Name: Angelov, Angel Author-Email: a.angelov@uni-svishtov.bg Author-Workplace-Name: D. A. Tsenov Academy of Economics Title: CHARACTERISTICS AND APPLICATION OF NON-TARIFF INSTRUMENTS FOR CONDUCTING CUSTOMS POLICY Abstract: In order to realize the customs policy of every country, two groups of instruments are used: purely customs instruments - the duty rates for individual products; legally mandated methods for calculating customs values; the application (and lack of application) of the principle of the origin of dutiable goods, and non-tariff instruments that are subject to review by this development. The aim of the study is to define the characteristics and consider the application of non-customs instruments which in turn can also be resolved into two groups - one for restricting imports, and the other for stimulating exports. These instruments are also used to achieve other objectives which can be economic, fiscal, social and political. Practice in recent years shows that these are used more often to achieve political goals. Furthermore, this happens at the expense of the first three sets of objectives. The reasons are different. The main one among them is the international commitments made by governments and related to their membership in various trade and customs organizations and agreements such as the WTO (World Trade Organisation), WCO (World Customs Organization), and others. Keywords: customs policy, customs instruments, non-tariff instruments, restricting imports, stimulating export Journal: Business Management Pages: 7 Issue: 2 Year: 2015 File-URL: http://hdl.handle.net/10610/1412 Handle: RePEc:dat:bmngmt:y:2015:i:2:p:7 Template-Type: ReDIF-Article 1.0 Author-Name: Andreev, Ivan Author-Email: i.andreev@uni-svishtov.bg Author-Workplace-Name: D. A. Tsenov Academy of Economics Title: APPROACHES FOR IMPROVING THE ACCOUNTING OF TRADE RECEIVABLES BY ENTERPRISES Abstract: This paper deals with the accounting interpretation of trade receivables for sales made by enterprises in the course of their business. Their nature, functional role, and meaning for economic entities are described in a systematic aspect. Approaches for improving the current and periodical accounting reporting of trade receivables are suggested and supported with relevant arguments. The focus of attention is on providing up-to-date, comprehensive and detailed information on the discussed subjects of accounting, according to their individual behaviour and differentiation and classification criteria set in advance. Keywords: accounting, enterprises, trade receivables Journal: Business Management Pages: 11 Issue: 1 Year: 2014 File-URL: http://hdl.handle.net/10610/1444 Handle: RePEc:dat:bmngmt:y:2014:i:1:p:11 Template-Type: ReDIF-Article 1.0 Author-Name: Kraeva, Violeta Author-Email: v.kraeva@uni-svishtov.bg Author-Workplace-Name: D. A. Tsenov Academy of Economics Title: APPLYING MOBILE TECHNOLOGIES IN BUSINESS Abstract: Mobile technologies have entered modern business faster and more extensively, as a result of which it becomes more flexible, dynamic,communicative and effective. This article outlines the prerequisites, capacity and forms of application of mobile technologies in business. It presents the most popular mobile services, which facilitate the constant contact with suppliers, customers, contractors and the personnel of companies. It also delineates the trends and perspectives of the development of mobile business. Keywords: mobile technologies, mobile business, mobile services Journal: Business Management Pages: 10 Issue: 1 Year: 2013 File-URL: http://hdl.handle.net/10610/1423 Handle: RePEc:dat:bmngmt:y:2013:i:1:p:10 Template-Type: ReDIF-Article 1.0 Author-Name: Zahariev, Andrey Author-Email: a.zahariev@uni-svishtov.bg Author-Workplace-Name: D. A. Tsenov Academy of Economics Title: ISSUES OF CORPORATE CAPITAL OPTIMISATION IN BULGARIA Abstract: The aim of this article is to test a methodology for the optimisation of capital structure in Bulgarian companies, adapted for Bulgarian conditions, on the basis of fundamental company indicators and stock exchange rates over the period 2010 – 2013. A similar methodology provides the answer to a series of questions and solves significant problems faced by business practice, related to the realisation of the main purpose of financial managers in Bulgarian companies – maximising stock wealth. The achievement of this aim is based on the effect of financial leverage on the profit of one share and its stock exchange capitalisation. This research ascertains the complete improvement of post-crisis interest conditions for business credit by financial institutions to companies in our country. Within the range of the research, we identify seventeen separate issues in the field of applied capital optimisation which require precise financial and investment circumstances and appropriate solutions. Keywords: capital structure, optimisation, Gordon’s model, CAPM, EPS Journal: Business Management Pages: 9 Issue: 2 Year: 2014 File-URL: http://hdl.handle.net/10610/1488 Handle: RePEc:dat:bmngmt:y:2014:i:2:p:9 Template-Type: ReDIF-Article 1.0 Author-Name: ADAMOV, Velichko Author-Workplace-Name: D. A. Tsenov Academy of Economics Title: PHILOSOPHY OF GENERAL CORPORATE FINANCING Abstract: Corporate financing requires sufficient knowledge on the two basic elements of liability as a component of financial balance: long-term and short-term equity. Respectively the article analyzes the ratios at which company investment may be carried out by equity and various issues of positive and negative equity structure are being outlined as well. Certain recommendations are being made for optimizing owners’ equity and debt capital in order to achieve an effective investment policy. Special attention has been drawn on capital management practices in Bulgarian companies recognizing those practices’ constant need of improvement and development. Keywords: company investment, financial decision making, liabilities, financial equilibrium, rational capital structuring Journal: Business Management Pages: 6 Issue: 1 Year: 2013 File-URL: http://hdl.handle.net/10610/1414 Handle: RePEc:dat:bmngmt:y:2013:i:1:p:6 Template-Type: ReDIF-Article 1.0 Author-Name: Lukianenko, Dmitriy Title: GLOBAL INDIVIDUALIZATION SUBJECTIVE DISPOSITION TRANSFORMATION Abstract: This article investigates the issue of global development individualization brought about by 21 st century transformations. It substantiates the need to resort to new approaches while analyzing the subjective disposition of the global economy and politics in the process of modern institutional system formation, accounting for global corporatization tendencies, competition, leadership, socialization and ecologization. The author considers the preconditions and motives of global individual leadership in economic, political, social and cultural domains, with their peculiarities regarding Ukraine accentuated, and outlines the crucial role of innovative leaders in insuring globalization processes. Keywords: globalization, global subjects, global development, global competition, global innovative leadership Journal: Business Management Pages: 12 Issue: 1 Year: 2014 File-URL: http://hdl.handle.net/10610/1445 Handle: RePEc:dat:bmngmt:y:2014:i:1:p:12 Template-Type: ReDIF-Article 1.0 Author-Name: Nikolova, Marina Author-Email: m.nikolova@uni-svishtov.bg Author-Workplace-Name: D. A. Tsenov Academy of Economics Title: SPECIFIC ASPECTS OF MANAGING AN ORGANIC CROP FARM Abstract: The evolution in the development of agricultural technologies has facilitated the spread of organic farming throughout the world. Managerial decisions related to the application of environmental methods of production in Bulgaria provide an opportunity for the realisation of ecological activities by agricultural crop farms. This lays the foundation for the efficient management of the environmental components of innovative organic crop farms, as well as the provision of opportunities for their optimal operation. The choice of appropriate managerial practices in the development of the crop farming sector in the organic farming industry is based on compliance with particular principles and approaches. Keywords: organic crop farm, management of components, management requirements, managerial practice and approaches Journal: Business Management Pages: 7 Issue: 4 Year: 2013 File-URL: http://hdl.handle.net/10610/1564 Handle: RePEc:dat:bmngmt:y:2013:i:4:p:7 Template-Type: ReDIF-Article 1.0 Author-Name: Nenkova, Tsvetelina Title: CONCEPTUAL FOUNDATIONS OF EFFICIENCY IN PUBLIC PENSIONS Abstract: This article examines the efficiency of public pensions. The need for an efficiently functioning pension system is highlighted based on the theoretical foundations of pension social security concepts such as: ‘welfare for the elderly’, ‘retirement insurance’ a factor for increasing the ‘productivity of labour’, a form of ‘return on human capital nvestment’, a solution to the ‘prodigal father’ problem and ‘longevity insurance’. Keywords: old age social security, efficiency in old age social security, economic effect, social effect, efficiency Journal: Business Management Pages: 11 Issue: 4 Year: 2013 File-URL: http://hdl.handle.net/10610/1580 Handle: RePEc:dat:bmngmt:y:2013:i:4:p:11 Template-Type: ReDIF-Article 1.0 Author-Name: Lubenov, Lubomir Title: THE DEVELOPMENT AND STATE OF CONTEMPORARY AGRICULTURAL MARKETS Abstract: The aim of this research is to outline some key trends in the development and state of contemporary global and Bulgarian agricultural markets. The research comprises the occurring changes in agricultural markets. The analysis of on-going transformations includes the state and dynamics of their global dimensions, and the influence of social, technological and other factors. We have analysed the GMO, organic and online markets of agricultural products in relation to their prospects for development on a global scale and at a regional level – in Bulgaria. We have ascertained tha,t as a whole, the trends of expanding agricultural markets – conventional, organic, genetically modified foods and online - are the result of social transformations and technological development. We have observed a significant delay in Bulgarian agricultural markets compared to the trends and development of world agricultural markets. We have ascertained a strong discrepancy – bearing in mind the development of agricultural business in Bulgaria throughout the last decade and a significantly slower development of national agricultural markets, infrastructure and market relations. Particular difficulties exist related to the realization of agricultural produce created in Bulgaria. Keywords: genetically modified food markets, organic markets, online markets, socio-technological transformations, Bulgarian agricultural markets Journal: Business Management Pages: 8 Issue: 2 Year: 2015 File-URL: http://hdl.handle.net/10610/1413 Handle: RePEc:dat:bmngmt:y:2015:i:2:p:8 Template-Type: ReDIF-Article 1.0 Author-Name: Ganchev, Alexandar Author-Email: a.ganchev@uni-svishtov.bg Author-Workplace-Name: D. A. Tsenov Academy of Economics Title: INSTITUTIONAL CHARACTERISTICS OF HEDGE FUNDS Abstract: This article reviews the institutional characteristics of hedge funds based on their comparison with traditional collective investment schemes and investment funds. The study arrives at the conclusion that hedge funds are highly leveraged boutique investment funds of a quasi-open nature that apply active portfolio management in order to obtain high absolute yield regardless of the behaviour of financial markets when conducting their activity in an environment of little transparency and legislative and institutional regulation. Keywords: hedge funds, collective investment schemes Journal: Business Management Pages: 7 Issue: 1 Year: 2015 File-URL: http://hdl.handle.net/10610/1385 Handle: RePEc:dat:bmngmt:y:2015:i:1:p:7 Template-Type: ReDIF-Article 1.0 Author-Name: Iliev, Dragomir Author-Email: d.iliev@uni-svishtov.bg Author-Workplace-Name: D. A. Tsenov Academy of Economics Author-Name: Stefanov, Galin Author-Email: g.stefanov@uni-svishtov.bg Author-Workplace-Name: D. A. Tsenov Academy of Economics Author-Name: Yotov, Yoto Title: ESTIMATING BULGARIA’S TRADE BORDERS WITH THE EU AN APPLICATION OF THE EMPIRICAL GRAVITY MODEL OF TRADE Abstract: We use the empirical gravity model of international trade to evaluate the borders in manufacturing trade between Bulgaria and the European Union (BG-EU). Our results suggest that in 2006 the BG-EU border was quite large and not statistically different from the average border in our sample of 69 countries. As expected, our estimates confirm that the trade border between Bulgaria and the EU members was very large, and much larger than the average sample border, before the collapse of communism. The border fell sharply in the early to mid-90s, but it followed the average sample trend since then. We also document weak asymmetries in the BG-EU border in favor of EU exports to Bulgaria. Our results point to a series of extensions and further analysis. Keywords: Bulgarian Trade Border with EU, Structural Gravity, Integration Journal: Business Management Pages: 3 Issue: 4 Year: 2016 File-URL: http://hdl.handle.net/10610/3075 Handle: RePEc:dat:bmngmt:y:2016:i:4:p:3 Template-Type: ReDIF-Article 1.0 Author-Name: Yordanova, Elena Title: COMMUNICATION SKILLS AND THE REALIZATION OF THE MANAGEMENT PROCESS Abstract: The successful managerial communication is one of the most widely spread and complex problems of social organizations. It also determines the effectiveness of the management process. The managerial skills are of key importance for the positive communication and successful realization of management activities. These skills are instrumental for the development and improvement of the new social and economic relationships in our society, which functions under the conditions of the increasingly globalizing 21st century economy. Keywords: managerial skills, managerial communication, managerial relationships, management process, behavior Journal: Business Management Pages: 2 Issue: 1 Year: 2016 File-URL: http://hdl.handle.net/10610/3079 Handle: RePEc:dat:bmngmt:y:2016:i:1:p:2 Template-Type: ReDIF-Article 1.0 Author-Name: Otvarukhina, N. Author-Name: Myl’nikova, A. Title: BUSINESS INTERNATIONALISATION IN LOW COMPETITIVE ECONOMIES Abstract: The article deals with the theo nationalisation. It presents the results of researching the processes of import substitution and export orientation of Russian enterprises, as well as the authors’ ideas about the scientific and methodological approaches to the development of models and stages of business internationalisation at the present stage. The article also explains the sequence of the new phases of transition at the initial stage of expansion on the domestic market and accessing foreign markets. Keywords: business internationalisation, domestic market, Russian enterprises Journal: Business Management Pages: 4 Issue: 4 Year: 2016 File-URL: http://hdl.handle.net/10610/3077 Handle: RePEc:dat:bmngmt:y:2016:i:4:p:4 Template-Type: ReDIF-Article 1.0 Author-Name: Marinova, Kremena Author-Email: k.marinova@uni-svishtov.bg Author-Workplace-Name: D. A. Tsenov Academy of Economics Title: THE CURRENT STATE AND DEVELOPMENT PROSPECTS OF MOBILE AND ELECTRONIC PAYMENTS IN BULGARIA Abstract: Present – day mobile and electronic payment systems, like all innovative solutions, do their best to meet the requirements of the business by being in line with its technological capacity. Online payments have a number of benefits not only for the banks and institutions that implement them but also for the clients and sales companies that use them to do their business. The purpose of the article is to outline the features of mobile and electronic payment systems that permit them to be one of the most promising and rapidly developing means of payment in Bulgaria. The study will also analyse their strengths and weaknesses and will clearly define the opportunities and threats of their application. This will be accomplished by taking into account the current political and social conditions in Bulgaria. Keywords: mobile payments, electronic payments, SWOT analysis, PESTEL analysis Journal: Business Management Pages: 6 Issue: 1 Year: 2017 File-URL: http://hdl.handle.net/10610/3158 Handle: RePEc:dat:bmngmt:y:2017:i:1:p:6 Template-Type: ReDIF-Article 1.0 Author-Name: Dimitrova, Boryana Author-Name: Smith, Brent Author-Name: Kim, Saejoon Title: DOES HOST COUNTRY CULTURE AFFECT FOREIGN RETAILER PERFORMANCE? Abstract: Using Hofsede’s framework of national cultural orientation, we examine whether cultural values can explain foreign retailer performance. Our results show that host country individualism and uncertainty avoidance are negatively related while host country indulgence is positively related to foreign retailer performance. We also point to theoretical and practical implications of our research. Keywords: Retailer performance, national culture, Hofstede Journal: Business Management Pages: 2 Issue: 1 Year: 2017 File-URL: http://hdl.handle.net/10610/3154 Handle: RePEc:dat:bmngmt:y:2017:i:1:p:2 Template-Type: ReDIF-Article 1.0 Author-Name: Hristov, Iliyan Author-Name: Dimitrova, Lyubomira Title: COMPREHENSIBILITY OF TEXT INFORMATION – CONCEPTS AND APPLICATIONS IN CONTEMPORARY STUDIES IN ACCOUNTING Abstract: This article presents part of the available arsenal of the developed quantitative and qualitative approaches for the assessment of text comprehensibility (readability) existing in western literature. Special attention is paid to their practical and application function in empirical research related to accounting. A conceptually new integrated approach is presented, the results of which could lead to a more precise metrication of the readability of disclosures of enterprises. Keywords: assessment of text comprehensibility (readability), quantitative and qualitative approaches, disclosures Journal: Business Management Pages: 4 Issue: 2 Year: 2016 File-URL: http://hdl.handle.net/10610/3102 Handle: RePEc:dat:bmngmt:y:2016:i:2:p:4 Template-Type: ReDIF-Article 1.0 Author-Name: Mitkov, Milen Author-Email: m.mitkov@uni-svishtov.bg Author-Workplace-Name: D. A. Tsenov Academy of Economics Title: STATUS AND TRENDS IN THE DEVELOPMENT OF AGRICULTURAL INSURANCE IN BULGARIA Abstract: This study presents the results of an empirical research on the status and trends in the development of agricultural insurance in Bulgaria conducted in 2015. Data is systematized and analyzed; the dynamics of the development of agricultural insurance in Bulgaria for the period 2010-2014 is also studied. It was found out that agricultural producers express great interest in purchasing agricultural insurance. As a result, there is a significant increase in the scope of agricultural insurance in the Bulgarian insurance market. Keywords: agricultural insurance, risk, basic coverage, indemnity payment Journal: Business Management Pages: 8 Issue: 1 Year: 2016 File-URL: http://hdl.handle.net/10610/3086 Handle: RePEc:dat:bmngmt:y:2016:i:1:p:8 Template-Type: ReDIF-Article 1.0 Author-Name: Kulikova, Nataliya Title: THE LIFE CYCLE OF PARTNERSHIPS BETWEEN COMPANIES IN THE RUSSIAN ELECTRONICS INDUSTRY Abstract: Professional players on the Russian market in microelectronics form temporary partnerships so that they can design and develop microelectronic devices with a certain life cycle. This paper proves that the capacity of such partnerships to develop successfully and to achieve the goals they have set depends on the stages of their development, i.e. the stages of a partnership life cycle. The materialisation of these partnerships refers to all stages of the technological value chain of microelectronic devices, which allows each professional player on the Russian market in microelectronics to perform their functions. Each stage of the partnership life cycle relates to specific features and key success factors. By analysing the stages of partnerships life cycles, it is possible to predict and identify potential problems in terms of the materialisation and development of interorganisational relationships. Keywords: life cycle, joint activity, partnership, interdependence, professional players on the Russian market in microelectronics Journal: Business Management Pages: 8 Issue: 2 Year: 2016 File-URL: http://hdl.handle.net/10610/3107 Handle: RePEc:dat:bmngmt:y:2016:i:2:p:8 Template-Type: ReDIF-Article 1.0 Author-Name: Marinova, Nataliya Author-Email: n.marinova@uni-svishtov.bg Author-Workplace-Name: D. A. Tsenov Academy of Economics Author-Name: Boychev, Boycho Author-Workplace-Name: D. A. Tsenov Academy of Economics Title: AN ANALYSIS OF THE SOFTWARE SOLUTIONS FROM THE WORLD’S IAAS CLOUD SERVICES PROVIDERS Abstract: Over the last few years, interest in renting Cloud Infrastructure as a Service (IaaS) has increased and this has led to the development of many new solutions of this class. The competition on this market resulted in serious changes in the business strategies of the providers of IaaS cloud services. We are witnessing an incredibly dynamic development of the IaaS market. This requires the thorough analysis of the current possibilities of the providers of such products and the direction in which they will be developing in the near future. The objectives of the present article are to analyse the characteristics, advantages and disadvantages of the IaaS solutions of the world’s leading providers of cloud services and to offer recommendations with reference to choosing an effective cloud configuration. To achieve the set goals, the study has used the Gartner’s Magic Quadrant research methodology; has collected and summarised data from the studied providers of IaaS cloud services and, based on these results has outlined parameters that can be used to analyse, compare and assess the leading world IaaS solutions. Keywords: providers of IaaS solutions, cloud services Journal: Business Management Pages: 8 Issue: 3 Year: 2016 File-URL: http://hdl.handle.net/10610/3129 Handle: RePEc:dat:bmngmt:y:2016:i:3:p:8 Template-Type: ReDIF-Article 1.0 Author-Name: Dimitrov, Radi Author-Email: r.dimitrov@uni-svishtov.bg Author-Workplace-Name: D. A. Tsenov Academy of Economics Title: CURRENT ISSUES IN ACCOUNTING FOR COSTS FINANCED BY THE EUROPEAN UNION FUNDS IN THE PUBLIC SECTOR Abstract: Projects, financed by the operational programmes under the European structural and investment funds, provide funding to individual sectors and activities under condition with the aim to enhance integration, increase the quality of operations and services, develop human resources, and in the long run to improve social, economic and political situation in the European Union Member States. The study clarifies the main problems in accounting for costs in relation to the implementation of these projects in budget organizations in the country. The focus is on regulations on the eligibility of operations and activities in regard to the absorption of the EU financial support. Keywords: accounting, budget organizations, European projects, operational programmes, costs, EU funds absorption Journal: Business Management Pages: 5 Issue: 4 Year: 2015 File-URL: http://hdl.handle.net/10610/1900 Handle: RePEc:dat:bmngmt:y:2015:i:4:p:5 Template-Type: ReDIF-Article 1.0 Author-Name: Vechev, Ventsislav Author-Email: v.vechev@uni-svishtov.bg Author-Workplace-Name: D. A. Tsenov Academy of Economics Title: ORGANIZATION OF ACCOUNTING ACTIVITIES IN BANKS Abstract: The financial stability of an enterprise is determined by its performance in the reporting period. Its performance (profits) depends not only on the amount of capital available, but mainly on the investment strategy developed, which will involve it in specific business operations in such a way as to generate income to its owner. A human along with the skills, competencies and experience acquired, underlies the development of any strategy. The purpose of this article is to study the importance of accounting activities organization in banks and to highlight its significance for obtaining a quality information product. Keywords: accounting staff, banks, work organization, staff qualification Journal: Business Management Pages: 15 Issue: 4 Year: 2015 File-URL: http://hdl.handle.net/10610/1899 Handle: RePEc:dat:bmngmt:y:2015:i:4:p:15 Template-Type: ReDIF-Article 1.0 Author-Name: Petrova, Renny Title: FINANCIAL STATEMENTS REPORTING AS A TOOL FOR MANIPULATING THE PERCEPTION OF ACCOUNTING INFORMATION Abstract: Financial statements must present the property, financial position, and performance of entities truly and honestly. Managers, however, may influence users’ perception of information by altering the manner in which this information is presented in financial statements. The objective of this paper is to employ a slightly different approach based on the specific features of the parties involved in the information-exchange process, i.e. users (with their expectations and constraints) and managers (with their goals and motives) and review different methods and techniques applied by managers to manipulate users’ perception of the information presented in financial statements. Keywords: financial statements, presentation, manipulation, qualitative characteristics Journal: Business Management Pages: 4 Issue: 1 Year: 2016 File-URL: http://hdl.handle.net/10610/3081 Handle: RePEc:dat:bmngmt:y:2016:i:1:p:4